One of the many ways pronatalism asserts itself in our day-to-day lives is through the media's relentless obsession with celebrity pregnancy and childbearing. When a celebrity is pregnant, the paparazzi feverishly chase her all over creation to capture the money shots - those lucrative "baby bump" photos. After giving birth, the obsession shifts to the baby itself. What magazine will get the first shot? Who will get the exclusive? Just how gorgeous IS that baby?
After everyone's seen the baby, we hold our collective breath as we wait on pins and needles to find out the God-awful name the baby was given (let's see, will it be worse than Apple, Moxie Crime Fighter, Kyd, Sage Moonblood, Pilot Inspektor?). Then, as the happy couple settles into parenthood bliss there is only one final place to turn the camera - to the celebrity's post-pregnancy bod.